~ Overheard on UK police radio during action by Clandestine Insurgent Rebel Clown Army, July 2004
Key Principle at work
Use absurdity to undermine the aura of authority
Ridicule and absurdity are powerful tools against authority. To be effective, authority has to be perceived as such, otherwise people would never obey its commands. On the other hand, who ever takes a clown seriously? Rebel clowning used this slippery dichotomy to great effect, turning the tables on authority in the street by posing in mock-serious fashion next to lines of cops, as well as at the highest levels of power, by pointing out the clownish behavior of George W. Bush and other authority figures.
Get arrested in an intelligent way
Watching police handcuff and bundle clowns into police vans is always entertaining for passersby, begging the question: What did the clowns do wrong? What is this all about? An arrested clown also makes for very mediagenic images. By staying in character during the whole process of an arrest, including giving their clown army names (e.g., Private Joke) and addressees (e.g., the big top in the sky) as their real identity, rebel clowns caused much mirth and havoc in the police stations.
Reframe
Rebel clowning helped reframe the media images of protests during the big summit mobilizations of the mid 1990s. A colorful band of disobedient clowns could easily capture the limelight and shift the narrative away from “violent clashes” and smashed windows.
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